There are many reasons why videos are a vital part of your marketing assets: 79% of consumers would rather watch a video to learn about a product than read text on a page. They tell your story, create emotional connections and teach visually.
Unfortunately, many organizations do not fully capitalize on their existing video content and create videos for only specific markets. Or they may not use the best techniques for localizing a video.
Discover the best practices for successful video localization so you can make the most of this engaging content globally.
Introducing a new blog series coordinated by SDL’s Product Marketing Manager for Language Services. In this series SDL teaches you how to identify which of your videos are good candidates for localizing and for use in other countries. The blog series also covers best practices for determining the best video localization methodology to use.
#1: Introduction to Globalizing Your Videos
#2: Are Your Videos Ready for Localization?
#3: Subtitling Doesn’t Mean Subpar
#4: The Importance of Voice
#5: Reaching the Right Audience with Voice
#6: Choosing the Right Voice-over Talent
#7: Localizing Your Videos - It’s a Wrap
Optimizing Video Scripts for Localization
Great multimedia content needs a solid translation and localization strategy. Imagery, word choice, localization methods and process all have an impact on whether your media content resonates with target audiences from different cultures and languages.
Download this audio playbook and learn:
- The translation requirements, technical logistics and best practices behind audio localization.
- Custom production strategies to fit your media content design.
- The most effective strategy to maximize the reach of your digital products.
In this short webinar, David Spiro, Product Marketing Manager for SDL Language Services, explains the importance of localizing your videos for global markets.
In this 5-minute video, he covers:
- Why it is important to localize videos.
- The most important factors to make your videos localization-ready.
- How to be cost-effective when localizing videos.