The Evolution of Localization at IKEA

IKEA is one of the world's most recognizable brands, synonymous with the Allen key, meatballs and democratic design. But even successful global brands must evolve their approach to localization. In this session, Swati Narwal will describe IKEA's long term strategy to consolidate disparate translation processes through a hybrid approach of centralization as well as keeping the localization flavour in the markets. In this session you will:

  • Understand IKEA's vision for localization in terms of process, ways of working, internal function setup, vendor management and technology as the enabler for it all
  • See how localization is emerging from 'behind the scenes' to being a frontrunner
  • Learn how measurable results delivers quality e.g. localization of IKEA catalogue in 51 languages

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