The Demand for Continuous Customer Journeys

Content silos cause both inefficiencies in effort and cost, and a disjointed customer experience. To deliver business objectives and serve increasingly demanding customers, companies must adopt the internal processes and tools that ensure customer journey continuity. Since product information exists today in large volumes and is consumed extensively across the customer journey, companies will find that focusing on the continuity of product information will result in the greatest customer experience wins. Forrester provides key insights from their recent research to prove this imperative. In this session you will:

  • Learn how content is often rarely aligned across internal departments
  • Discover the dramatic impact of product information on the overall customer experience
  • See why content continuity drives revenue

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