Both the returns and investment of deploying language technology can be very significant, and evolve quickly. Each organization's use cases are varied and how well a system can meet them will change over time. This session focuses on moments where significant value has been shown in the real world from the use of translation management technology, providing attendees with knowledge of how more use cases and therefore higher returns can be gained even long after initial deployment.
- ROI is not a moment, it evolves extremely quickly
- The more a tool is used, the greater it's value over time, and in ways that cannot be envisioned when its acquired
- Content Intelligence without Language Intelligence can leave you 'shouting in all caps', rather than building dialogue in the local languages of your global markets