The Content Opportunity

The right content drives the customer journey and unifies each and every customer touchpoint. But to manage this content on a global scale across channels in multiple languages requires a new approach that centralizes data, standardizes process, and integrates technology into a unified platform across the entire content supply chain.

The Global Content Operating Model (GCOM) is a comprehensive strategic approach to:

  • Manage content across departments and platforms.
  • Apply processes that address global content creation, translation and delivery.
  • Select and benefit from technology and services that lead to growth and sales.

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