Global Language Quality Management in the Age of Content

Before 1990, there were only eight channels available where a company could communicate with a customer. Now there are literally hundreds of channels where consumers access content. Since any company, anywhere in the world, can copy everything about what you as a company do, it is content, and the experiences that customers have with your content, that is the ultimate differentiator [i]. Therefore, you have to control and track content quality across all languages and channels. In our presentation, we show you a proven way how you can strategically measure and manage quality in an enterprise-scale organization. This makes sure your localization processes and strategies are future-proof.

[1] Joe Pulizzi, Foreword in Michael Brenner, Liz Bendor (2015) The Content Formula: Calculate the ROI of Content

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