Marketing in a Global World: Content, Campaigns, Creative, Consistency

Engaging and maintaining customers' attention in today's digital world has become an all consuming effort for many Marketing departments. It requires near constant creation, translation, and delivery of content. But often these efforts fall short, particularly when viewed globally across all markets. How can marketers solve this challenge? The problem might not be your content, but rather your process. Attend this session to learn how you can take a more holistic approach without sacrificing a tailored and personalized customer experience.

  • Discuss best practices and lessons learned from fellow marketers grappling with the same challenge.
  • Learn how a global content operating model can address many content supply chain issues.
  • Discover the spectrum of capabilities SDL can provide in support of your global campaigns and product launches.

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