SDL Connect 2019

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Adolfo Hernandez explores global understanding and intelligent ecosystems

Companies want to reach new customers and keep existing customers happy. In today’s always-on, always-connected reality that means more immersive digital experiences. But increasingly those experiences have to do more than merely engage on a surface level. They need to understand exactly what the customer wants, why they want it, and even anticipate future needs. That’s a tall order for any online interaction, and language adds yet another level of complexity. To understand and deliver what customers truly want at any given moment, companies have to invest in intelligent ecosystems.

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